Program Overview
All penguins look alike. While that might work for penguins, it spells invisibility for financial advisors. Typing "financial advisor" on Google brings up more than 15 million hits! No wonder most advisors feel lost in the crowd. Millions of them look exactly the same. As a result, most consumers get the impression that one advisor is the same as the next. If you want to stand out, you need to brand and package a BIG idea—something new and different—that will present you as totally unique in the marketplace. In this presentation, Bill Bishop outlines this "penguin" problem, and explains seven branding and packaging techniques—proven effective by hundreds of his clients—that advisors can use right away to attract, meet, and close more high-net worth clients.

Attendees will:

• Recognize your Big Idea as something that is uniquely yours and that separates you from the crowd
• Package your Big Idea via branding so that it stands out in the market place
• Verbally communicate your Big Idea in a way that intrigues prospective clients and gets them to ask questions
• Develop an effective marketing process that capitalizes on the uniqueness of your Big Idea

Featured Speaker:
Bill Bishop is the CEO of Bishop Information Group, Inc., a branding, packaging, and sales coaching company for financial professionals. Over the past 25 years, Bill and his team of coaches have helped more than 600 financial professionals make more money by branding and packaging their BIG Ideas. Bill has given hundreds of speeches, keynote presentations and workshops to financial advisors. He is also the author of four best-selling books, including How to Sell a Lobster, now sold in more than 25 countries in 12 languages. Bill's creative ideas, proven strategies, and infectious humor have inspired thousands of advisors around the world to achieve their full potential—both for themselves and for their clients.

Education Level: Basic–Intermediate